Sunglasses: One Company Owns The Entire Industry

The variety of sunglasses we see in stores, from sportswear to designer… is all an illusion.

The truth: One $9B company owns almost the entire industry.

Luxottica makes around 75 million pairs of glasses each year, designing and manufacturing brands like Prada, Tiffany & Co, Coach, Versace, Ray Ban, Oakley… the list goes on.

This once small Italian company got its start in Milan in 1961 but has since grown to dominate the sunglass industry, designing, manufacturing, and distributing almost every major brand we wear. In 2012, the Luxottica CEO estimated that 500 million people were wearing their sunglasses.

Luxottica’s in-house brands include designs like Ray Ban, Oakley, Arnette, which it has absorbed over the years.

sunglass brands luxottica owns - ray ban, oakley, arnette
Note: this list is not exhaustive.

 

Luxottica also licenses, designs, and manufacturers even more brands. You might recognize some of these designer glasses frequently sold above $200. Luxottica has exclusive agreements with these brands preventing anyone else from manufacturing them.

luxottica licenses, designs, and manufactures these sunglass brands
Note: this list is not exhaustive.

Luxottica also distributes its own sunglasses through its own retailers. In a little known monopoly, Luxottica owns the sunglass industry from start to finish. From the design, to the manufacturing, and even to the distribution and sale of its glasses, Luxottica does it all.

luxottica retailers and distributors
Note: this list is not exhaustive.

 

What does this mean for the sunglass market? For the environment?

Artificially inflated prices. When one company controls everything from start to finish and overshadows all competition, they control the price. The mark up on many of their designer brands is 20x the cost of manufacturing.

Innovation suffers. Less competition means less innovation. It’s difficult for small businesses to enter the market when they can’t get their sunglasses into retail stores because all of the retailers are owned by one company.

Ethics can suffer. Large corporations are driven to return as much profit as possible for their shareholders which often comes at the expense of an organization’s CSR.

Consumer culture is perpetuated. The latest style and the next fad continue to be pushed on consumers so we pay for overpriced sunglasses we don’t really need. Our overconsumption doesn’t make us happier and the cradle-to-grave model is bad for the environment.

What we can do. Be a bit more conscious.

Buy local. Thanks to the good ol’ internet, small sunglass brands are able to compete (somewhat) with the big dogs and new brands are starting to pop up around the US. Many of them are environmentally conscious and work to have a positive social impact.

Shop for quality. Take your time and do your research to find glasses that are well made and fit you right. You’ll probably find that the more effort you put into finding the right pair, the better you’ll take care of them and the longer they will last.

Have a positive impact. There are several companies adopting the 1 for 1 business model, including Toms, which has expanded from shoes to sunglasses. If you’re going to buy a pair of sunglasses you might as well contribute to a good cause.

Take better care. The fewer pairs of sunglasses you lose or wreck, the fewer you have to buy. Getting a case with your glasses might be a good call if you tend to break stuff.

Why We Need To Rethink Capitalism

Just Index – Another resource for conscious consumers

One of the hardest parts of being a conscious consumer is knowing which companies to support. Luckily, new resources like the Just Index are coming to our aid.

Paul Tudor Jones is the founder of the Just Index, a nonprofit that ranks the ethics of corporations in the US based on criteria chosen by US citizens. This inspiring TedTalk reveals another innovative way we can use the free market to correct the pitfalls of capitalism.

 

 

Highlights from Why We Need To Rethink Capitalism

Capitalism – an economic and political system in which a country’s trade and industry are controlled by private owners for profit, rather than by the state.

Over the past 50 years, we as a society, have come to view our companies and corporations in a very narrow, almost monomaniacal fashion, with regard to how we value them.

 

We have put so much emphasis on profits, short term quarterly earnings and share profits, at the exclusion of all else.

 

It’s like we’ve ripped the humanity out of our companies. We don’t conveniently reduce something to a set of numbers to play with like lego toys in our individual life; we don’t value someone based on their monthly income or their credit score. But we have this double standard when it comes to the way we value our businesses and it’s threatening the underpinnings of our society.

US Corporate Profit Margins

US Corporate Profit Margins - Rethinking Capitalism

This is great news if you are a shareholder, but what about the average American worker?

US Share of Income Going to Laborer vs CEO-to-Worker Compensation Ratio

Graph of CEO Pay vs Laborer Wages - Rethinking Capitalism

Higher profit margins do not increase societal wealth, they exacerbate income inequality.

If the top 10% of American families own 90% of the stocks, they take a greater share of corporate profits and there is less left for the rest of society.

Relationship Between Income Inequality and Social Problems

Relationship Between Income Inequality & Social Problems - Capitalism

The further to the right you go, the greater the income inequality. The further up you go, the worse the social and health problems are. These health metrics include nine factors such as life expectancy, teenage pregnancy, literacy, social mobility etc.

Where is the US on this chart?

United States Income Inequality & Social Problems Graph

The US is literally off the chart…

The greatest income inequality and the greatest social problems according to these metrics.

History always closes the gap between the rich and the poor…

It typically happens in one of three ways.

  • Revolution
  • Higher Taxes
  • War

There may be another option for us: Increase justice in corporate behavior.

Where are we now when it comes to corporate behavior?…We are so entrenched in a profits mania that we don’t even know how we are harming society…

US Corporate Giving as a Percentage of Pre-Tax Profits

United States Corporate Giving in the last 40 years - Graph

US Corporate Giving as a Percentage of Pre-Tax Profits with Corporate Profit Margins

US Corporate Giving vs Profit Margins

We can clearly see profit margins have gone up and giving has gone down. Does this feel right?

Good people part of a bad thing

We are so deeply entrenched in this profit mania that well intentioned people don’t even realize they are a part of it.

The Solution: Drive more just behavior.

We can utilize the free market system that got us here to turn things around.

We can help companies and corporations learn how to operate in a more just fashion, but we need to define the criteria for just corporate behavior. Right now there is no widely excepted standard for companies or corporations to follow… but Paul’s non-profit plans to change that.

The JUST Index (independent, third party) plans to offer this framework. By polling the public they define what just performance means to the people and publish the performance of America’s largest 1,000 companies according to these standards.

The Goal

As people begin to see which companies are more just, human and economic resources will be driven toward them. Just companies will become the most prosperous and will lead the way toward sustainability.

“If justice is removed…the great, the immense fabric of human society…must in a moment crumble to atoms.” – Adam Smith

 

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The Problem with Fast Fashion

The true cost…

Yes, those cheap trendy tees are too good to be true. Our impulse shopping habits have a bigger impact than we think, so let’s take 3.5 minutes to understand the problem with fast fashion and how we can be part of the solution.

Why Your $8 Shirt Is A Huge Problem

The Facts About Fashion:

Every year Americans buy 20 billion new items of clothing.

Every year 10 million tons of clothing go to the dump.

We are basically on a merry go round of making, buying, and getting rid of clothes…

Clothes have become really cheap… but we are still paying the price. That $8 t-shirt may not cost you very much, but it costs the planet quite a bit.

It takes approximately 1,320 gallons of water to produce one t-shirt.

Approximately 9lbs of carbon dioxide are released just to produce one t-shirt. (that’s between production and transportation alone)

Cheap clothing comes at an ethical price as well. Working conditions for those that make our clothes are sub-par, unsafe, and they are paid next to nothing; all of which perpetuates a cycle of poverty in some of the most vulnerable parts of the world.

What we can do about it:

Buy Less

Not buying is the easiest way to decrease your environmental footprint.

Shop Smarter

Look for brands that are ethical and environmentally conscious.

Look for Durability

Be careful about what you buy. Try to buy clothes that you will wear often and will last you a long time.

Don’t Trash Your Fash

42% of cotton fiber is carbon which gets released as it decomposes.

Donate your clothes to organizations like Goodwill or Salvation Army.

Get A Little Dirty

You don’t need to wash your clothes as much. Your clothes will last longer if you don’t wash them after every single time you wear them.

Up to 80% of the energy consumption related to a garment can be attributed to washing and drying it.

Made in Vietnam: A Look Inside A Vietnamese Garment Factory

I managed to make my way into a garment factory in Vietnam and this is what I found…

As you would expect, I was pretty shocked. I’ve heard about factories like this and seen images, but nothing prepared me for entering the machine that feeds our consumption – big brand garments being pieced together at an alarming rate in poor conditions.

Even though I don’t buy from the brands I witnessed being made, I still felt an unbearable wave of guilt just being associated with the culture that feeds this industry.

I won’t mention specific brand names here… but I will say that the four big name brands I saw being produced dominate suburban shopping malls and outlets in the states. With fall around the corner, this factory was pumping out the garments we will soon see in stores this time of year: winter puffy coats, flannels, pants, and children’s wear.

Here is a look behind the scenes…

Entering The Machine

The first thing that struck me was the monotonous hum of a thousand sewing machines and the whistle of compressed air (used to clear loose threads from garments). The warehouse resembled a thriving bee hive, buzzing with activity. Rows of sewing machines stretched as far as I could see and piles of garments were spilling into the walkway.

I had entered a miniature city – pumping out piece after piece of low-quality textile. My stomach dropped a bit as I walked down the middle of the warehouse but I had no one to share my amazement with. Only a handful of laborers looked up, shocked to see a foreigner inside the factory, while the rest remained hard at work.

After a few minutes I overcame my initial shock and took it upon myself to tour the peripherals of the factory. My self-guided tour shed light on each piece of the puzzle, revealing the process by which fabric becomes garment.

A walk though garment production:

Fabric Cutting

As with all areas of production in this factory, the first step of garment production is part man part machine. I was unofficially informed that the fabric is sourced from China, but was not able to confirm this (fabric production and sourcing is on my list of things to uncover).

The Production Line

The production line is the belly of the beast, occupying the majority of the warehouse and humming with the sound of a thousand sewing machines. This is what comes to mind when you think of a garment factory and the mental image I had before this visit was unfortunately accurate. Lines of tightly packed sewing machines were operated by seamstresses sweating as they worked to keep up with what I imagine to be an unsustainable pace.

Without having any prior knowledge of garment production I could immediately tell this is where the pace of production was set. The sense of urgency was palpable and the atmosphere was serious, likely maintained by the managers that paced the isles. Most laborers here didn’t even turn their head to notice the foreigner curiously inspecting operations and snapping photos.

Needless to say, this part of the factory weighed heavy on my mind and remains the image that lingers the most from this experience.

At the beginning of the production line panels of each garment a sewn then passed down the line.
In the last two steps of the production line the garment comes together – in this case a winter coat. The final tags are sewn in place and the QA manager (top left) checks their work.

Washing & Drying

The next phase of production was about forty paces away, in its own building. The washing and drying stations were clean, relatively quiet, and spacious. Workers here had time to relax between loads and were happy to show me around the industrial machinery.

Industrial Washing Machine

Ironing, Tagging, & Packaging

After the garments have been washed and dried it’s back to warehouse where they are ironed, tagged, and packaged. Workers here are on their feet all day, working around a table, but do seem to enjoy slightly more socializing than the production line workers.

If there is a quality test such as testing shirts to make sure the color doesn’t fade​, that will be done at this stage.

Lunch Breaks

Like clockwork, the entire factory stops for lunch at the same time and everyone piles into the cafeteria for a factory-provided meal prepared on site. I was surprised to find the break lasted a full hour, but was not reassured this is standard procedure at all Vietnamese factories.

The lunch break reminded me a bit of middle school. Everyone is released at once, the cafeteria offers a barely eatable meal, and no one can leave campus. Then, after eating, everyone breaks out into their social circles in the lunch area and outside the warehouse where they spend the remainder of their break socializing.

Bathroom Breaks

I was informed through an interview that workers have the freedom to get up and use the restroom as they please. This is a shot of the men’s restroom – a urinal trough and a few stalls.

Heading Home

At the end of the work day the sewing machine buzz was replaced with the chatter of hundreds of workers as they lined up single file to exit the warehouse. Everyone was quickly searched before exiting (presumably to check for any stolen merchandise). After clocking out via the electric fingerprint machine, workers were free to go.

The Parking Lot

Scooters are the main source of transportation here… every space in this covered lot is filled.

About factory conditions in Vietnam

It’s hot. We are in Vietnam, in the summer. Temperatures in Vietnam this time of year average about 85 degrees F (30 Celsius) and humidity hovers around 80%. This factory did not have air conditioning, but they did have several fans which kept temperatures slightly bearable.

This is average. This factory adheres to international standards for working conditions and environmental regulations. While I don’t have other experiences to compare this to yet, my interview with a professional inspector confirmed that this factory is representative of others in the area. I will provide updates to this post as I visit more garment factories.

Pay is low. The average wage for factory workers in Vietnam is less than $1 per hour. Based on my interview with a previous factory worker (now inspection professional), factory workers in Vietnam can make around $5 per day. This is drastically lower than salaries in the US or Europe, but cost of living in Vietnam is also much lower. To put this pay in perspective, here are a few reference points:

  • A bowl of pho (traditional Vietnamese soup) is +/- $2.00
  • A Vietnamese sandwich is about $1.00
  • A Vietnamese beer is about $1.00

Regardless of how you cut it, it’s a depressingly low wage. With the cost of production for many of these garments under $2.00 and a retail price of over $25.00, I have to imagine there is room for higher wages and better conditions these workers.

Any doubts I had about reducing my consumption and shopping ethically have been thoroughly squashed by this experience. I hope my investigation can provide you with some insight and I’d love to hear your story if you’ve had a similar experience.

Prevent Indecision = Reduce Environmental Footprint

5 practical ways to help with everyday indecision (and reduce your carbon footprint)

You don’t always have to know exactly what you want to squash indecision. Most of the time knowing what you don’t want will work just as well.

My process is simple: narrow down your choices, make a good judgement call, and get on with your life.

Here are some of the biggest points of indecision and how you can help yourself make better decisions.

1. Where to eat

Life is better when we spend less time worrying about where to eat and take more time to enjoy what we’re eating. The key to deciding where to eat is setting clear criteria.

Pick a handful of attributes like healthy, affordable, local, and not a chain. Then search your area for options and write down the first three that meet your criteria. Once you have those three, set your timer for 5 minutes and look at the three you’ve chosen. Make a decision at the end of your timer and go! You’ll rarely be disappointed.

If you’re considerate of your environmental impact you should adjust your criteria to include local restaurants and vegetarian options; exclude places that use styrofoam and plastics.

2. What to eat

Finding a place to eat is one thing, deciding what to order is another…

If you’re anything like me, you think about food pretty much all the time. Well, not all the time… but if my daily thoughts were shown in a pie chart, food would definitely be the biggest piece (mmm pie…). Being hungry makes decision making even harder, but these tips should help.

Can’t more restaurants have menus like In-N-Out?

When you find yourself in one of those restaurants with a five-page menu, you can confidently narrow down your choices by following one simple rule. Don’t order meat. You’ve just cut the amount of decision making you need to do by 80% or more depending on where you are. Not only will you be healthier, but you’ll also drastically reduce your impact on the environment.

If you’re still having trouble deciding between vegetarian dishes, try to narrow it down to 3. Then ask whoever you’re with to chose for you. Or, if you’re alone (or don’t trust your friend), ask the waiter. They always know best.

3. What to buy

Sometimes the urge to purchase is more than we can resist. Those marketers sure have gotten good at convincing us we need useless stuff…

And we often ask ourselves, “Am I going to regret buying this?” (The answer is yes)

The biggest rule: If there’s any doubt in your mind, don’t buy it. That thing will still be there tomorrow if you decide it really will make your life better. Limited time offers and clearance sales are just tactics to try to instill a sense of urgency so consumers are compelled to buy. You’re smarter than that!

The next best thing to do is give yourself 24 hours to think about it. If you still think you need it after a day, and it’s worth going back to the store to get it, add it to your shopping list and pick it up next time your out. This applies to online shopping too (which can be more eco friendly), but beware that this convenience makes it much easier to cheat the 24 hour rule.

All in all, the less you consume the smaller your carbon footprint. If you make these purchasing tips a habit you can cut down the amount of useless crap you buy dramatically. You’ll have less junk cluttering your house and your mind. For more tips check out our guide on making smart purchasing decisions.

Impulse buying applies to food too. Food waste is an ugly problem we can all cut down on. The two best ways to prevent impulse purchases when shopping for food is to avoid shopping when you’re hungry and make a list. Eat before you go and make a list of things you need while you are home (and stick to it).

4. What to wear

If you’re having trouble deciding what to wear, you probably have too much clothes. Thinning out your wardrobe might sound daunting to some, but decluttering will clear your closet and your mind.

It’s surprising how easy it is to accumulate stuff over time without noticing. One day you have a nice clean apartment, next thing you know your clothes rack is bending under the weight of all your shit.

Some people like to do spring cleaning, others wait for the neighborhood garage sale. If you tend to accumulate stuff you should 1. Make it a point to stop this problem at the source and 2. Set a reminder on your phone or calendar to do a cleansing of your belongings.

Tip: If you haven’t worn an item in the last month (within the same season) then it’s probably safe to donate it.

5. Should I stay or should I go? (FOMO)

Nobody really cares if you don’t go to the party. Go if you want to, not because you think people will be mad if you don’t.

 

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How To: Stop Accumulating Worthless Stuff (the easy way)

It’s easy if you do it right…

For some reason we have a tendency to hang on to things even when we know we don’t really need them. But those who have embraced minimalism know the feeling of relief and freedom attained by detaching yourself from “stuff”.

The biggest key to decluttering is to stop it at the source. It’s crazy how easy it is to accumulate stuff you don’t need and it’s even crazier how hard it is to get rid of.

In my decluttering I find it most helpful not to concentrate on stuff. Instead, focus on the habits we have that cause us to accumulate stuff. If you change your habits, denying and decluttering meaningless things will become second nature and you won’t even need to think about.

So here we go…

Start today.

If you aren’t willing to start today, you won’t be willing to start tomorrow. The first step is a baby step, so starting today is no biggy.

Slow and steady wins the race.

Drastically changing anything in your life is really hard and therefore the result is a cycle of intense dedication followed by failure to reach your goals. Example: gym memberships of the new year. Changing at a manageable pace will take longer, but you’re much more likely to succeed in reaching your goal.

Remind yourself that this transition isn’t going to happen overnight. Take baby steps and you’ll see how far you’ve come after a few months. If you want to go nuts and clean out your whole house in one weekend that’s fine. If you want to do a room every weekend, that’s fine too. Just remember that it’s more important to be consistent than aggressive.

Tracking.

We do a lot of things unconsciously and accumulating stuff is one of them. We pick up something here and something there, not noticing that our garage has slowly turned into a junkyard of sorts.

Tracking what you buy is one of the easiest ways to make yourself conscious about these decisions and it’s really simple. When you buy something write it down. This act will make you think about what you buy and when you do that you’re much more likely to make better decisions. Within a few weeks your shopping habits will change and you can leave the pen and pad behind.

 

Your Action Plan:

Actively declutter

Get a box or a bag that you already have at your house. Find 5 things you can live without and put them in it. Do this every day after work or every Sunday before bed… whatever schedule works best for you. Set an alarm on your phone and spend 5 minutes a day/week getting rid of shit you don’t need.

When your box gets full, donate it and don’t look back. If you start rummaging through that box before you donate, you might second guess yourself and reclutter (yikes!).

Passively shut off the source

Get a small notebook and start carrying it with you. Write down everything you buy, whether it’s a stick of gum or a new car.

This will trigger you to think about everything you buy and in doing so will help you make conscious shopping decisions. After a few weeks you’ll have formed your new habit and you can ditch the pen and pad, but you should dedicate at least three weeks to tracking your purchases.

When tracking you’ll probably be shocked at the amount of stuff you buy and be pleasantly surprised with the money you’ve saved.

 

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New App Connects Rejected ‘Ugly’ Food with Charities

Up to 40% of food in the US is wasted, tons of which is produce that is too “ugly” to sell in supermarkets. Luckily some conscious consumers are working to give truck loads of ugly produce a second chance.

Innovators continue leveraging technology to solve huge problems that shouldn’t exist. Thank you to all the entrepreneurs working to solve critical issues. Our collective efforts (big and small) is the key to progress.


Original article from Huffpost Green:

An app wants food waste to ride off into the sunset.

Food Cowboy connects for-profit food distributors who have truckloads of rejected fresh food — which typically ends up in the trash — with charities and food banks that desperately need that grub.

The problem is rooted in the U.S.’ aesthetic standards for attractive food. Many retailers, wholesalers and food service companies will reject a large and perfectly good shipment of food because a single box or carton is crushed, or fruits and vegetable are simply “ugly.”

ugly produce

Finding a charitable organization to take the food on the fly — so the producers of the food can avoid extra transport costs — was a tall order. Truckers typically unload cargo late at night when most nonprofits are closed for the day.

“There are typically 22 pallets on a truck, which is what helps keep food costs low in this country,” Gordon told The New York Times. “But if no one is going to pay the bill for all that, the easiest place to deliver it is a dumpster.”

This act contributes to a disturbing statistic found by the Natural Resources Defense Council — that Americans trash up to 40 percent of our food supply every year, which is equivalent to $165 billion.

food-cowboy-inventor

The problem got Gordon’s wheels turning — a platform in which retailers and nonprofits could communicate would certainly help.

And thus, Food Cowboy was born.

The app sends alerts to its current roaster of 400 charities — food banks, large kitchens, shelters and pantries — whenever a rejected shipment needs to be rescued. The app also keeps tabs on details about loading docks, refrigeration and other equipment to help with the whole coordination process, which — believe it or not — is more important than you would think.

“We once had a situation early on where a church at the end of a one-lane road agreed to take a delivery from a 53-foot-plus tractor-trailer,” Gordon told NYT. “They thought the word truck meant something like an F-150.”

There are also perks for everyone involved. Donors get a tax deduction — but pay Food Cowboy a 15 percent commission on the face value of that deduction.

Soon truckers will be able to enjoy “cowboy points” for every donation they drop off. These points can be used for coupons for free food or showers at truck stops. The company is also developing an online system in which truckers can document their mileage while making a donation.

Recipients face no charge whatsoever for the service.

Beginning this fall, Food Cowboy will donate two-thirds of its revenue — or up to $50 million a year — to Food Cowboy Foundation, which will use the funds to help charities cover the costs of retrieving donations, extend their receiving hours and purchase and install coolers at recipients’ locations so food can stay fresh longer.

food-cowboy-1

Most importantly, truckers seem to like to app. Although they have to check with the food distributor before making a donation, having a place to unload the food from their trucks so that can continue on their route and pay less for gas to keep the food refrigerated, is pretty good incentive to use the app.

 

Images: 1) MIGUEL MEDINA/AFP/Getty Images; 2,3) NBRBIZRPT

How Overfishing Can Stunt The Growth of Our Forests

Some trees love (and need) salmon…

Organisms are complex beings made up of hundreds to millions of units working together to form a whole. If one unit goes down the whole organism can be impacted. The organelles of a cell, the cells of an organ, the organs of an animal… the species of an ecosystem.

We generally don’t think of ecosystems as living organisms, but scientific research continues to convince me we should.

To understand the link between salmon and the growth of a forest we need to dig into the story of an unexpected player: fungus.

The invisible underground network

An unbreakable bond: Fungus and Trees

Trees and fungi form a symbiotic relationship that has been evolving for over 400 million years. Without each other, neither would be able to survive, but together they thrive.

In the temperate forests of Canada, biologists have been researching this relationship and its role in the health of this wooded ecosystem as a whole. You might assume that studying some of the other native species such as the bald eagle or grizzly bear would be more interesting, but what they’ve discovered underground is pretty 😲  !

Amongst the tree roots lives an almost invisible fungus (about 1/10 the size of an eye lash), which forms an extensive underground labyrinth. Tiny fungus tubes intermingle with tree roots, branching out in a vast network of tunnels like an elaborate subway system.

This hidden transportation hub is remarkably vast. One study found up to 7 miles of this threading in just one pinch of dirt, and it spans the subterranean soil connecting trees and shrubs like an internet for plants.

Why do the trees and fungus need each other?

On the surface, the relationship between fungus and plant is a simple exchange. The tree has carbon (the sugar of life), the fungus provides valuable nutrients. But underneath this basic principle of symbiosis scientists lies an impressive level of complexity.

Trees contribute carbon > fungus contribute minerals and nutrients

Trees soak in sunshine, carbon dioxide, and water, and through photosynthesis they extract the carbon and release oxygen. Trees turn this carbon into sugar which it uses to make its trunk, branches, and other critical tree parts.

Carbon is an essential building block of life, but alone it’s not of much value to vegetation. To achieve their great might, trees also need minerals like nitrogen, phosphorus, magnesium, potassium, copper, etc., all of which can be found in the soil. Without these critical nutrients trees would struggle to grow taller than a foot.

But trees aren’t as good at absorbing these vital nutrients as we all believe. Trees can only soak up these minerals and waters through the tiniest tips of their roots which isn’t nearly enough to meet their needs.

Enter fungus.

Fungus has mastered the transportation of nutrients and water with its vast network of tubes (and as we’ll see in a bit, they’ve also mastered mining, hunting, and scavenging for nutrients). But fungus can’t just live on soil nutrients and water. It needs the sugar of life too.

Because fungus can’t photosynthesize, they rely on trees to do the work. So, in an underground economy of sorts, trees and fungus trade sugar for water and nutrients. (We are almost to the part about salmon!)

The great exchange

To initiate this essential relationship fungal tubes stretch up toward new tree roots and start a chemical conversation of sorts. The chemical signals emitted by fungi prompt a tree’s roots to soften, allowing the fungus to intertwine itself into the plant’s foundation.

This interconnectivity of the two species allows them to exchange packets of sugar, water, and nutrients on a cellular level. One sugar for one nutrient. One nutrient for one water. And so on…

How do the fungi get the minerals?

Symbiotic relationships are awesome, but this one gets even better. The most fascinating part of this story lies in the way fungi hunt, mine, and scavenge for the nutrients they need in order to hold up their end of the deal.

Mining

Fungi are expert miners. Their tubes worm their way back and forth through the soil searching, until they bump into some soil particles – packets of minerals. Once they strike rock they secrete an acid that starts to dissolve the mineral.

The fungus continues this process, tunneling inside the rock to reach little packets of minerals they can then mine and transport. When you look at these rock particles under the microscope you can actually see the little tunnels bored out by fungus.

Hunting

Fungi are hunters too. Their main target (in this northern temperate region) is a small insect called a springtail. Springtails are flea sized insects that spend most of their time munching on leaves of the forest floor. They get their name from their curly appendage on their backside that allows them spring themselves into the air… really high. Fun fact: their self-catapult is equivalent to a human jumping over the Effeil tower.

Springtails also eat is fungus, however, which is what prompted an experiment in which scientists gave springtails some fungus to eat. Their results were unexpected. Instead of eating the fungus, the fungus ate the springtails.

With closer examination, the scientists saw little tubes had grown within the springtails. Furthermore, several of the springtails that had the tubes inside them were still alive! Fungus were mining nitrogen from the living.

In a similar study scientists found that 25% of the nitrogen from springtails ended up in the trees. But springtails aren’t the only source of Nitrogen.

They’ve also traced nitrogen in tree rings back to salmon, which is why scientists also refer to fungi as scavengers.

Scavenging

Bears on the northwest are famous for their salmon fishing abilities. After a catch they often wonder into the forest and find a place to sit and enjoy their meal.

Bears can be pretty picky eaters when they have a plentiful supply of salmon. They’ve been observed peeling the skin off fish to reach the fillet and even opening the stomach to reach an egg sac, leaving behind the rest of the fish.

The result of this seasonal feeding frenzy is a transportation of salmon from stream to forest floor (and eventually up into the canopy).

This is where fungus comes back into the picture.

After the carcass has seeped into the soil from decomposition the fungus sucks up the nitrogen into its network and distributes it to the trees. Salmon are such a rich source of nitrogen for vegetation. In some areas up to 75% of the nitrogen in the trees originated from fish.

If you take away the fish, you take away an essential building block for vegetation.

Closing remarks

The more I learn about our earth’s ecosystems, the more I see our world as one big organism. As with any organism, whether it be a cell, organ, or species, if we neglect the health of it’s components we neglect the health of our planet.

This story of fungus, trees, and salmon is quite simplified, but even a broad understanding of how our world helps us make conscious decisions in our daily lives. Are we going stop to contributing to the problem or just keep ignoring it? I don’t suggest we stop eating fish, but maybe it’s time we widen our perspective and be more aware of the impact our decisions have.


For even more detail on the underground network of fungus see Radio Lab’s podcast From Tree to Shining Tree. Their half hour narrative is worth every minute.


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Fuel Efficiency: Planes vs Trains vs Automobiles

Planes, Trains, Cars, & Buses – What’s the most fuel efficient way to travel?

The quick answer (for the US) is buses, but as you already know there’s more to it.

Here’s a quick overview:

  • For domestic travel buses are by far the most fuel efficient (in the US).
  • For long distance travel planes can actually be the most efficient.
  • The key measurement that impacts efficiency is miles per gallon per person. Variables that impact this include:
    • How much fuel is needed to move the vehicle
    • How many people are being transported
    • How far you are traveling
  • If you’re in a hurry: Action items for being conscious about fuel efficiency while traveling are included at the end of this post.

The full explanation of fuel efficiency by vehicle type:

To understand the fuel efficiency of planes vs buses vs trains vs cars, we need to look at two variables:

  • How much fuel does it take to move the vehicle
  • How many people can the vehicle carry

Cars (especially modern fuel efficient cars) burn less fuel than buses, trains, and planes, but they also carry a lot less people. Planes burn a tremendous amount of fuel (especially in take off) but they can also transport quite a few people. Trains and buses also take a lot of energy to move because of their size, but can move many people at once.

Public transportation tends to be more eco friendly, but as always this isn’t a straight forward comparison. To determine which mode of transport is the most fuel efficient you’ll need to consider a few things.

How far are you traveling?

It turns out that a big distinguishing factor to determining the greenest way to travel is distance. Although planes burn fuel at an aggressive rate, their ability to carry a large number of people can actually make them a more fuel-efficient mode of transportation over long distances.

A generalized estimate for a Boeing 747 (from How Stuff Works) says that this plane burns about 5 gallons of fuel per mile, but with a capacity to transport over 500 people the miles per gallon per person is more like 100. Smaller planes aren’t as efficient and due to the large fuel consumption of take off, shorter distances bring that average down.

What’s the deal with the fuel efficiency of trains?

In the fuel efficiency information provided below you’ll see that trains are unexpectedly low, but this data can be a bit misleading because it’s from research that only studied trains in the US. There are two things to note:

  1. Americans don’t utilize trains as a mode of transportation very much in comparison with European and Asian countries. This brings fuel efficiency down because there are less people being transported per train moving.
  2. Trains have varying fuel efficiencies themselves. They are powered by either a normal combustion engine using diesel fuel or an electric motor. The efficiency of electric trains is highly variable because of the source of electricity. Electricity from a coal fired power plant will be much less efficient then renewable resources such as hydroelectric, wind, or solar.

The information provided below is from a study of Amtrak trains in the US, most of which are diesel powered, which brings their fuel efficiency down considerably.

The data

The International Council on Clean Transportation (ICCT) is a non-profit that seeks to provide research and analysis to environmental regulators. They have some great information about fuel efficiency on their site and I’ve summarized a bit of it here to help you get the big picture for how different modes of transportation stack up against each other. (More info on the ICCT in the footnotes)

This graph shows an estimate of miles per gallon per passenger. It’s important to note that this data is a comparison for domestic travel, specifically intercity travel within the US. Despite the limited scope it serves as a good overall approximation.

Trains in countries like Japan are predominantly electric and transport a much larger number of people per cabin than trains in the US. While it’s difficult to broadly compare trains between regions it’s safe to say that trains in European and Asian countries are far more fuel efficient than those in the US, making them a leading option for travel.

In most cases outside of the US, trains are probably at least as efficient as buses and are much more efficient than cars and planes.

Your general guide to traveling:

  • Planes are okay for long distance travel but inefficient for domestic travel.
  • In the US: Buses are best for domestic travel.
  • In the US: Cars are generally more efficient than trains when there are 2 or more people traveling.
  • Outside of the US: Trains are likely the most efficient mode of travel, but varies based on distance and train type. Buses are the next best thing and are potentially better in some instances.

Notes:

About the ICCT – their Mission statement

The International Council on Clean Transportation is an independent nonprofit organization founded to provide first-rate, unbiased research and technical and scientific analysis to environmental regulators. Our mission is to improve the environmental performance and energy efficiency of road, marine, and air transportation, in order to benefit public health and mitigate climate change.


Project JUST is Changing The Way We Shop

Post by: prch

Project JUST is a non profit that offers a great tool for conscious consumers. Their brand guide is a wonderful resource that makes shopping ethically easier and less stressful.  They offer pros and cons for each brand (currently 75 listed) along with info on the following categories:

  • Size & Business Model
  • Transparency
  • Labor Conditions
  • Environment
  • Intention
  • Community
  • Management
  • Innovation

Overview of Project JUST:

Project JUST is building a community to help shoppers learn the stories behind their clothes. Their online platform features brand profiles researched by ethical, social, and environmental factors and a magazine of features including shopper profiles, neighborhood guides and styling posts to help shoppers put their values into action. They are committed to fostering transparency in the industry, and to growing a community of shoppers, journalists, brands and retailers who can positively exercise their knowledge, ultimately, championing the farmer or worker at the bottom of the supply chain.

To Support Project JUST:

Project JUST is working to expand their guide of brands and have started a crowdfunding campaign to add another 100 brands. If you’d like to support them, visit the Project JUST Indiegogo campaign page.