Columbia’s New PFC Free Jacket… & Macklemore?

A game changer… Through some creative filmwork and the help of the same hip hop artist who made thrift shopping cool, Columbia is hoping to keep the attention of outdoor enthusiasts for a whole 1:41. Competing for a minute and half of peoples attention isn’t easy these days. Not to mention, the message is educational and about …

Cobalt: The Conflict Material Fueling Tech

Cobalt Has Made Cell Phones, Tablets, and Electric Vehicles Possible – But At What Cost? Your 1min Summary: Cobalt is a mineral used to build rechargeable lithium-ion batteries. Lithium-ion batteries are fueling the future. They have replaced conventional lead-acid batteries, making them more efficient so our devices can be smaller. Smartphones, lap-tops, electric vehicles are …

A Light At The End of The Black Friday Tunnel

REI’s #OptOutside – A Breath of Fresh Air I’m pretty sure the holidays were meant to be a time for us to give thanks and spend time with our families, but I’m not convinced. Lately it seems like Christmas is an excuse to shop and Thanksgiving is a pregame meal for Black Friday. School’s out …

Recycling The New Yogurt Containers

Recycling the new school yogurt container In a hurry?… Post Summary: New yogurt containers use a paper cardboard shell The cardboard shell provides support for a container that uses less plastic How to recycle the new container: Remove the outside and recycle the label where you normally recycle papers Check the ♻ symbol for a the number: #5 plastics …

How I Found Ethically Made, Custom Shoes

Overcoming one-size-fits-all… It seems like we have so many choices today, but the more I look the more I find the same low-quality cookie cutter shoes, the same starchy shirts, and the same pair of artificially worn jeans. In a race for returns, companies have ramped up and outsourced production leaving many of us with full closets, …

Guide To The Most Eco-Friendly & Ethical Sunglasses

prch Guide: Eco-Friendly & Ethical Sunglasses Look good, do good, feel good… Go Right To The Guide There are two main ways sunglasses are becoming sustainable. 1. By being socially conscious 2. By being environmentally conscious. Eco-friendly sunglasses decrease your environmental impact and are pretty cool… but if you’re looking to do the most good …

Sunglasses: One Company Owns The Entire Industry

The variety of sunglasses we see in stores, from sportswear to designer… is all an illusion. The truth: One $9B company owns almost the entire industry. Luxottica makes around 75 million pairs of glasses each year, designing and manufacturing brands like Prada, Tiffany & Co, Coach, Versace, Ray Ban, Oakley… the list goes on. This …

Why We Need To Rethink Capitalism

Just Index – Another resource for conscious consumers One of the hardest parts of being a conscious consumer is knowing which companies to support. Luckily, new resources like the Just Index are coming to our aid. Paul Tudor Jones is the founder of the Just Index, a nonprofit that ranks the ethics of corporations in …

Project JUST is Changing The Way We Shop

Post by: prch Project JUST is a non profit that offers a great tool for conscious consumers. Their brand guide is a wonderful resource that makes shopping ethically easier and less stressful.  They offer pros and cons for each brand (currently 75 listed) along with info on the following categories: Size & Business Model Transparency Labor …