Your intentions are good, but don’t be fooled! The term greenwashing covers all tactics used by companies to improve their image, but this post will only be discussing its application to product labels. There is a lot of deception in product labeling and you have to be careful not to take everything for face value. The …
Author Archives: David Evans
#4 Know Your Eco Labels
You’ve seen them, but do you know what they mean? What Are Eco Labels? Eco labels are a form of sustainability measurement that help consumers guage the sustainability of a product. They are represented as small seals and are usually found around the edges of products. There are over 460 eco labels, but only a handful …
#3 Consume Smarter
The everyday activist… Consuming less is great! The next best thing is consuming responsibly. This can be a bit tricky because there are a lot of misconceptions out there, but I’m going to give you some tips and resources to make it a whole lot easier. For the conscious consumer there are a lot of …
#2 Reducing Your Consumption
Simplicity is the new black… A cluttered desk is the sign of a cluttered mind. The same goes for your shower, your refrigerator, your car, and even all the apps on your iPhone. Do we really need all this stuff? Is it actually adding value to our lives? When my surroundings are hectic, I get worn …
#1 Do What You Can
Less stress equals more success… Bad News: Only 8% of Americans actually achieve their New Year’s resolution… Good News: You’re about to be in that 8%! Most of us fail to realize our goals because we try to do too much too soon. We try to drastically change our habits which causes a lot of stress and …
Columbia’s New PFC Free Jacket… & Macklemore?
A game changer… Through some creative filmwork and the help of the same hip hop artist who made thrift shopping cool, Columbia is hoping to keep the attention of outdoor enthusiasts for a whole 1:41. Competing for a minute and half of peoples attention isn’t easy these days. Not to mention, the message is educational and about …
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Human Expansion Over Last 30 Years
How have the world’s cities grown? The last century has seen unprecedented growth and projections for the future are unfathomable. We are at 7 billion people now and are expected to be at 9 billion people in another 30 years. That’s almost a 30% growth in just 30 years… At the rate our cities are …
Digesting The Gluten-Free Craze
Let’s clarify a few things… I never quite understood the gluten-free craze, but now that I’ve taken the time to research it I’d like to share what I found. My gut has always told me something ain’t right with the way many have been treating gluten lately, but maybe I’ve been one-sided because I like …
Timelapse Reveals Human Impact on Earth
and this is just the last 32 years… Google’s latest Timelapse imagery gives us an unnerving view from above. We all see the headlines and hear the science, but it really hits home when we can fathom the scale of our impact. Over 7 BILLION people require a lot of resources. The overview effect was …
10 Most Popular Stories About Global Warming
It’s been yet another unprecedented year for our Earth and if you’ve been keeping up with climate change news, you’re probably ready to get off the rollercoaster. One day it’s doom and gloom, the next it’s a tech piece about a breakthrough that will solve all of our problems. Unfortunately we’re ending this year with …
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