The Ethos Deal

Save Time. Save Money. Discover Awesome Brands.

Do you get fired up when you find a new brand that shares your values?

High quality ingredients, recycled packaging, AND 10% of profits go back into the community? Count. me. in.

But for how awesome these up and coming brands are, why are they so damn hard to find?

One reason is cause they’re small. They don’t have the resources to compete with billion dollar corporations with huge marketing budgets, so they often rely on word of mouth to gain exposure.

It’s unfortunate, because conscious consumers are ready to support new ethical businesses but connecting the two isn’t easy right now.

One more thing – quality costs more money. Even though we want to support responsible companies, it can be difficult to justify when you’re on a tight budget.

Good News: The Ethos Deal is closing the gap.

Now you can sit back, discovery new conscious brands, and save money. When you join the Ethos Deal mailing list, you’ll get coupons and discounts for ethical brands in your inbox.

It’s that easy.

Head on over and check it out for yourself: www.ethosdeal.com

#21 Online vs In Store

When is it more eco friendly to shop online vs in the store?

Cutting our consumption has the biggest impact on our footprint, but there are a lot of smaller habits we have that also add up over time and this is one of them. It’s also a question I’ve received several times, so I think it’s only right that we put it to rest.

I reviewed several studies on the environmental impact of going to the store vs shopping online and summarized the results in a more in-depth post: Shopping vs Shipping. Here is a summary of that summary:

On average, ordering online has a smaller environmental impact then driving to the store. BUT, you have to consider a few factors:

  • The efficiency of your transportation to and from the store – Is this a one item trip? Are you stopping by the store on your commute home from work? Are you riding your bike? You get the idea…
  • What you’re buying – Sometimes shopping online can give you better options, like buying used instead of new.
  • How much you’re buying – If you’re shopping bulk and only need to make one trip to the store each month, that’s likely better than ordering multiple things online.

Your Action Item

Get in the habit of planning a purchase. When you need to buy something, weigh your options: does it make sense to buy this online or stop by the store?

Be in the know:

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<< #20 Upcycle

#22 Recycle Right >>


Resources:

Shopping vs Shipping

Ready to full post to get all the facts are know when it’s right for you to shop online instead of heading to the store.

#20 Upcycling

When you can’t recycle or repair, consider upcycling…

The intent of upcycling is to reuse something that would otherwise be thrown out. Upcyclers make old or discarded items into something useful, saving them from the landfill. It’s hip, it’s art, it’s eco-friendly; What more could you want?

Check out these upcycle examples:

upcycled legos make keychain holder
Lego keychain holder
upcycled gumball machine into aquarium
Gumball aquarium
upcycled safety belt into key chain holder
Safety belt key chain
upcycled movie wheel into wine rack
Movie reel wine rack
solar powered deodorant bike light - upcycled
Solar powered deodorant bike light

This is just the tip of the iceburg! See the full list at greenmoxie.com and get inspired to turn ordinary stuff into radical and useful everyday items.

One thing I’ve found is that when you build something yourself you also take much more pride in it and you actually enjoy it more. And when you value stuff more, you waste less!

This effect is actually a real phenomenon and we can use it to our advantage as we sculpt our habits to help us become more eco friendly. Learn more about adding value to your stuff in this TED talk.

So next time you feel the need to buy something for your home, take a sec to browse the web and see if there’s a DIY upcycle tutorial that could help you repurpose an old bike into a towel rack or an office cabinet into a hip bookshelf. (I’ve provided a few resources to get you started below.)

And if you’re not a hands-on person, or just don’t have the time, check out an upcycle store near you. They’ve been popping up lately so there’s a good chance you can find one in your neighborhood.

Your Action Item

Add upcycle to your eco tool box along with reduce, repair, and recycle.

 

Start the cycle:

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<< #19 Repair


Resources:

The Ikea Effect

Check out this TED Talk about why we value cheap Ikea furniture more than other brands. Hint: it has to do with how difficult it is to put together.

Upcycle That

From cork gnomes to shipping container houses, this site has upcycling covered.

HipCycle

Browse and shop upcycled products.

8 Awesome Upcycle Shops

The title says it all…

 

#19 Repair

reduce, reuse, recycle… repair

Our tendency to replace rather than repair is a habit that grows our footprint. In many cases replacing an item is cheaper, faster, and easier than fixing it; but cheap, fast, and easy are not eco friendly. Instead of sending stuff to the dump and harvesting more resources to make something new, let’s get more out what we have.

Think about this from two angles:

  1. Buying quality goods that last longer will prevent you from having to replace stuff.
  2. When something breaks, look for a way to repair it rather than replacing it.

Grandma may have taught mom to sew when she was a child, but mom’s too busy running her own business now to fix my missing zipper and I never learned to sew. Repairing may be a lost art to our generation, but we do have a savior: The Internet.

If you want to save money and reduce your environmental impact, just search the webs and find a DIY video on YouTube next time you need something repaired. If that fails, try Google maps for a professional in your area.

Common things that we replace but should be repaired:

  • Textiles – You lose a button on your pants or tear your jeans… don’t start browsing online. A simple needle and thread kit will have you back in business in no time… (ever notice that weird button on the inside of your pants by the pocket? psst… it’s a replacement) or you can visit gma; she’d be delighted to see you.
  • Cell phones – I know a broken screen is a great excuse to get the latest iPhone, but are cordless headphones really going to make your life that much better? Unless you douse your phone in water, there’s a good chance you can have it repaired instead of replacing it. I’ve had the charger port on my iPhone 5 replaced twice in the last 3 years.
  • Outdoor gear – If you’re buying quality and you take care of your gear, your gear will take care of you. Unless you’re a competitive mountaineer, having the latest and greatest gear isn’t going to make much of difference on your outing. Packs, sleeping bags, and tents can be mended pretty easily and you can often find replacement parts for the things you can’t fix yourself. You can even get YouTube – Shoe Repair if you wear them out and YouTube – Shoe Repair by taking proper care of it.
  • Shoes – If your kicks are looking old, sometimes they just need a little TLC. Shoe repair shops actually do exist, believe it or not, and sometimes a little shoe glue is all you need. So, Daniel, wash those white vans with a little bleech, throw on some new laces, and you’ll be looking fresh again in no time.

Your Action Item

Look to repair instead of replace – consult the interwebs when in doubt!

 

Sew what?

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#20 Upcycle >>


Resources:

DIY Repair Resource

Step by step guides to help you fix just about anything.

YouTube – Shoe Repair

There are 1,790,000 YouTube videos related to “how to repair shoes”…

YouTube – Shoe Repair

Here are a series of videos that show you how to patch a sleeping bag, fix a sleeping pad, fix tent seems, replace zippers, and more.

#18 Unsubscribe

How much of your personal waste is attributed junk mail?

  • The average adult receives 41 pounds of junk mail each year and 44% goes to the landfill unopened. (I’m assuming the rest goes to the landfill opened)
  • Actually about half of it is recycled, but still… not a sustainable practice.
  • On average, we receive 16 pieces of junk mail a week, compared to only 1.5 personal letters.

The environmental implications of all of this waste are pretty heavy.

  • The paper used to make junk mail in the US amounts to the equivalent of about 96 million trees.
  • Based on paper usage, it’s estimated that the junk mail industry uses 10-24 billion gallons of water each year.
  • I don’t have a stat for the cost of shipping all that junk mail, but if it costs $550 million every year in currency to move this junk mail, it’s CO2 footprint is gargantuan.

What you can do about it:

There are several resources to help you get your name and address removed from snail mail marketing lists. I’ve listed a few below in the resources section to get you started – most are free.

If you spend a few hours of your time unsubscribing today, you can seriously cut down on the amount of junk mail you receive and have a huge impact on your personal waste.

Stop the waste of paper. Tell direct marketers you don’t want to be solicited. And save yourself time and frustration.

Your Action Item

Unsubscribe from physical junk mail. Now. Feel better and waste less.

 

This one’s digital…

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<< #17 Track Your Trash

#19 Repair >>


Resources:

Junk Mail Impact

Facts about junk mail and a $35 service that will help you stop the junk mail.

CatalogChoice

This non-profit managed by The Story of Stuff will send opt out requests to catalogs on your behalf. Just gather the catalogs in your inbox, search the companies on CatalogChoice, and they’ll take of it from there.

4 Steps to Stop Receiving Junk Mail

Sustainable Baby Steps offers some specific tactics to reduce your junk mail, including contact information for specific organizations that are responsible for the vast majority of junk mail.

Other services to help reduce your junk mail:

Opt out of credit card offers

Opt out of credit card offers, catalogs, magazines, bank offers, etc.

#17 Track Your Trash

Where does it all go?

The truth is, many of us don’t know. Our trash is out of sight out and out of mind and it’s the main reason we don’t take more care about the things we throw away.

The garbage man comes every week and whisks away all of our unwanted refuge and we never have to see it or think about it again. Thankfully.

Now, imagine if we didn’t have that luxury. What if we were responsible for disposing of all of our trash ourselves? Do you know how fast it would start to pile up?

On average, each of us produces 4.4 pounds of trash each day. Yes, every day. All year. That’s 1,606 pounds of trash per person per year, the equivalent of 6,750 blue whales. Yes, every day.

Check out this visual:

map of US landfills over last 10 years

The Individual

The mountain of waste is built one piece of trash at a time. If we want to be conscious consumers we should also be conscious disposers.

90% of the problem we have with consumption and disposal is acknowledging there is a problem. While the whale comparisons, charts, and gifs are a shock, it’s not enough. In order to take action we need to truly understand our waste on an individual level.

A trip to the garbage dump might drive the point home, but I have something easier and more eye opening: record everything you throw away for one week. From a piece of floss to an old TV,  write it all down in a notebook or on your phone.

Tracking will do three things:

  1. You’ll be forced to be conscious of everything you throw away.
  2. You’ll realize how much you actually throw away you weren’t aware of and you’ll start to think about ways to prevent waste.
  3. Over time you will subconsciously start to make greener decisions because you won’t want to add to your list of waste.

Your Action Item

Get a small notebook or start a new note on your phone. Track everything you throw away for one week. In order for this to work you have to commit to one week.

Tracking. That’s it. Once you become conscious of what you throw away, the rest will fall into place. You’ll instinctively make your own adjustments to decrease waste.

 

Stay on course:

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Resources:

How Much Waste The US Produces Each Year

If you didn’t get enough in this post, check out some more stats and visuals on the waste Americans produce each year, as well as some more encouraging stats and graphics on recycling.

Trash by The Numbers

View a map of trash produced by each state and enjoy even more shocking facts about our waste – like 22 billion: the number of water bottles thrown out every year.

It’s Scary…

The most important fact of all the resources included in today’s post: If we make less waste, less waste goes to the landfill.

Clothing Waste

Take a peak into how much textiles Americans throw away each year. This post will have you thinking twice about what’s in your closet.

#16 Vampire Electronics

Did you know…

Americans are spending $19 billion a year in electricity costs from vampire appliances and electronics. That’s $165 per household, on average.

Vampire appliances and electronics account for 4-5% of the electricity use in a home.

Home by home, day by day, it’s adding up.

Vampire Appliances: Electronics or appliances that draw power even when they are “off”.

The top energy suckers:

  • Computers
  • TVs
  • Cable or Satellite TV boxes
  • Appliances with a clock (fancy coffee maker, dvd player, microwave, etc.)
  • Video game consoles

Your Action Item

Get in the habit of unplugging your cell phone charger, computer charger, and other electronics/appliances when you’re not using them.

Unplug or use a power strip with an on/off switch. (you have to flip the switch for this to be effective)

Shut your computer down at night.

 

Garlic:

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Resources:

Slay the energy vampires in your home

This quick guide digs a bit deeper and even provides a calculator for you to see how much you can save by unplugging.

The NRDC

Learn more about devices that draw on the grid and really get deep by reviewing their study on home idle load.

Vampire Power

This short article from Treehugger, sprinkled with shocking facts, is a nice overview of the vampire power dilemma in case you need a bit more inspiration to get up and unplug.

#15 Learn, Review, Repeat

This is half way folks!

How have your habits changed?

14 days ago we set out to develop eco friendly habits. Now it’s time for an inspirational half time speech…

Jk. If we don’t change now, the world we know today won’t exist within our lifetime. Do you need more inspiration than that?

So… let’s keep learning. Habit #15 is intended to help us stay on track and improve all of the previous habits we’ve learned. Because if we don’t put what we’ve learned to use, what good is it?

We’ll be following the age old formula: Review what’s working and what isn’t working, then use that information to make necessary adjustments and move forward.

What We’ve Learned

How is this going so far? What’s working and what’s not?

Read through this list and look back on the last two weeks to see if there’s anything you’ve missed.

#1 Do What You Can – We have achieved the right mindset and set reasonable goals ourselves. We are working on changing our habits so we will be more eco-friendly on a daily basis without even having to think about it.

#2 Reducing Your Consumption – We learned to question products before we buy them. It’s better to own few things of high value rather than many things of low value.

#3 Consume Smarter – We have chosen one aspect of our shopping that we can improve and we’re focusing on reducing our environmental impact in that area.

#4 Know Your Eco Labels – We can now identify the most common eco labels and we know to look for them when shopping.

#5 Wise Up to Greenwashing – We can now spot greenwashing and we have the resources to investigate deeper when necessary.

#6 Eat Sustainable Seafood – We have two new ways to make more sustainable seafood decisions.

#7 Drink Responsibly – We’ve embraced our local breweries.

#8 Say No to Swag – We now know why promotional products are bad and we know how to identify them so we can deny them.

#9 Spend Your Attention Wisely – We’ve opened our eyes to the idea that where we spend our time (and attention) is just as important as where we spend our money.

#10 Invest In You – We learned how to learn… about what matters to us, on a regular basis.

#11 Reduce Your Food Waste – We are now shopping smarter, buying what we need and eliminating the excess.

#12  🍕 + ⌚️+💸 – We are utilizing our fridge and freezer better, so less food gets thrown out.

#13 Support The Cause – We are supporting movements to solve food waste issues at a larger scale.

#14 The Meat Feat – We have assessed our relationship with meat and decided to improve it. No matter how small, any reduction makes a big difference.

Moving Forward

In the next 15 habits we are going to shift our focus from consumption to use and post use. In the next two weeks we’ll learn about how to improve the way we use and dispose of stuff so we can continue to shrink our eco footprint.

Your Action Items

  1. Review the last two weeks. What has been helpful and what hasn’t?
  2. If you’ve forgotten about a particular habit, go back and refresh yourself. See if you can find out why it didn’t stick, then…
  3. Provide feedback on your experience thus far so I can improve this course. 🙂 (Thank you!)

 

No onboard yet? Get with it:

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<< #14 The Meat Feat

#16 Vampire Electronics >>

#14 Meat

I eat  meat…

Yes, you read that right. I’m an environmentalist and I’m not a vegetarian. Here’s why:

I’m sure you’ve heard about the environmental impacts of producing beef, pork, and chicken. They are real and a serious threat. If you haven’t, check out the resources section below to get caught up.

But let’s keep our eyes on the prize here. Our goal in #30toEco is to reduce our environmental footprint in 30 days and more importantly, to develop habits that will take us well beyond this first month.

Remember where we started? The first tip was Do What You Can, because we’ve learned that when we try to make radical changes in our lives we get stressed out, we burn out, and revert back to our old ways. But when we take baby steps we change our habits which allows us to consistently make smarter, more eco friendly decisions that add up to BIG changes over time.

The Great Meat Feat

I believe going vegetarian is healthier, more environmentally friendly, and easier on the wallet. But for most people it isn’t easy because we’ve grown up eating meat our whole lives. It’s what we know how to cook, it’s what we are accustomed to ordering at restaurants, and it’s in our culture: we cut the turkey on Thanksgiving and the ham on christmas, not the tofu.

So unless you have the willpower to uproot your entire daily routine in one day, I suggest taking an alternative route to going cold turkey.

Side Note: the colloquialism “going cold turkey” is thought to be a reference for the cold clammy feeling experienced by those going through withdrawl (early 1900’s).

If you don’t want the meat sweats, try to reduce your meat consumption a little bit at a time. If you eat meat every day, try one day without meat (meatless Mondays). Once you’re comfortable with that you can take another day off meat or limit it to one meal per day.

Over time you’ll start to find vegetarian alternatives to your normal meals and in a few months you’ll have smoothly transitioned to a primarily plant based diet. You’ll also probably notice you’re saving money and feeling healthier.

How I manage my meat

I started reducing my meat consumption about 6 years ago and now I feel no pain. In most cases I actually prefer a vegetarian meal over one with meat. It didn’t happen overnight, but gradually over time I’ve changed my taste buds.

Over time I’ve also changed the way I think about meat. I used to take it for granted, chowing down everything from hot dogs to t bone steaks, but now that I understand the environmental impact and all the effort it takes to get a piece of meat onto my plate, I appreciate it much more. When I do eat meat, I eat quality meat and I enjoy it in smaller portions.

My personal rule for the last six years has been to not cook with meat. I will eat meat sometimes when I go out to eat and I will eat meat on special occasions like holidays. Every once in a while I will buy meat to cook at home, but only if it’s organic, grass fed, and/or free range.

As a result of my meat weaning I’ve reduced my meat consumption twice a day on average to about once a week. While I may go fully vegetarian in the future, this is working for me right now and over the course of the last 6 years I’ve reduced my meatprint big time.

Your Action Items

Learn to appreciate meat.

Follow an attainable plan. What works for you? Reduce your meat intake at a reasonable level. Once you’re comfortable, reevaluate and take the next step.

Share your challenges and successes with the group. What’s worked for you? Comment below or drop me a note.

 

Don’t fight it:

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<< #13 Support The cause

#15 The Recipe >>



Resources:

Cold Turkey

This explanation of the term “cold turkey” is completely unrelated to the environment but worth the 2min read.

Reduce Your Meat Impact

Here is a more in-depth guide to reducing your meat intake. Learn how to work with your tastebuds to make the transition towards less meat and a small environmental impact.

If you’d like to read up on the environmental impact of meat consumption:

The Triple Whopper Environmental Impact of Global Meat Production

Giving up beef will reduce carbon footprint more than cars

How Does Meat in the Diet Take an Environmental Toll?

#13 Reduce Your Food Waste (part 3) Support

You’re not alone…

Reducing your personal food waste will have a BIG impact over time and I applaud your efforts to do your part. If you want to take it a step further you can support the movements that are working to reduce food waste on a larger scale.

Here are a few ways to join in:

Get Social

#DemandUgly – call out businesses like supermarkets that dump their unsold food instead of donating it.

#DemandUgly – because “unacceptable” aesthetics in produce is ridiculous.

Sign A Petition

Stop the Rot – this petition on change.org is for the UK, but anyone can sign.

#StopFoodWaste – another petition on change.org specific to America.

Change.org – here are all of the food waste related petitions on change.org.

Reach Out

If you notice food waste on a corporate level let em know. You can comment on their FB page, leave a yelp review, email customer service, or even talk to to someone in person… Think about this like the petitions. One signature might not make a difference, but if 200 people demand change it will be hard to ignore.

Your Action Item

After you’ve dominated food waste at home, take it one step further to show the big dogs we’re going to hold them accountable too.

 

Stay informed, stay active:

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<< #12 Preserve Food

#14 The Meat Feat >>


Resources:

Change.org

Your source for digital petitions that are influencing progress.

Think.Eat.Save

A great resource for food waste education and news.